Social Media Analytics & Mobile eCommerce


iHuzo project (PSF ICT Chamber) & Maurice Shyaka from ANDA BS Ltd


In light of COVID-19, businesses ought to go digital to operate; i.e. sell their products, etc. In collaboration with iHuzo project from the Rwanda ICT Chamber, IBI trained businesses on different eCommerce platforms such as #WhatsappShop #Appmapa… to help them transition towards digitalization.

In addition to that, participants were able to learn different tools on how to analyze data from their social media platforms, pertaining to how they run their businesses online, and how they can process and use the data to make informed decisions.

Due to the high demand of such skills especially in the COVID era, the training will be occurring on a regular basis to meet the needs of business operators.



Via Zoom

Training Objective

The overall objective of the training was to equip business professionals with skills and tools on how to run a business online, market and sell products using social media and mobile ecommerce platforms.

Target Audience

The target audience for this training was:
– Marketing professionals
– Interested SMEs owners
– iWorkers/ Agents

Training Outline

The topics covered in this training were:
– Social Media Analytics & tips
– How to create, edit and update a WhatsApp shop for your business
– Mobile eCommerce platforms, specifically Appmapa.


– Presentation
– Interactive session
– Q & A session