Learning Outcomes:

  1. Build an online reporting structure for business
  2. Knowledge of specialist tools that are available to help understand how to
    measure and monitor online traffic
  3. Setting up accounts, profiles and permissions to apply analytics tracking
    across websites
  4. How to align business KPI’s with analytics goal configuration
  5. Utilizing the features of Google Analytics to develop a detailed profile of target audience’s location, demographics, technology, devices, interests and more.